Planting a church has opened my eyes to many things church related. I've noticed how many churches choose to market themselves through their marquees. Living in the Bible belt, I see lots of church marquees. And I'll start by saying that I've never seen a good church marquee. I quite often ask myself, "What were they thinking?" Seriously, do these marquees bring people into the kingdom? Do people drive by and say, "You know, they are right. I need to go to that church."? If you know someone who came to faith because of a church marquee, would you comment about it below?
The signs I see are mostly Christian wittisisms that speak to the people inside more than they speak to the people outside. If they do speak to the people outside, it's usually negative because the people inside don't understand how to speak to those on the outside. A church marquee near my home dares people to try their web site. If they really understood people, it would double-dog dare you to try their web site. One sign says, "Tell Satan to go to hell...He needs to go home." If you are reading this, and you are in charge of your community's signage, just put your service times up, or special events you're having. As a tool for advertising, advertise your product instead of saying, "Come inside...We're prayer-conditioned."
Here's the real point, though: Your people should be your signs. Jesus made that clear when He said things like, "By this all men will know you are My disciples, if you love one another." or "Let your light so shine before men that they see your good deeds and they glorify your Father in Heaven." Trust me, people living missional (making disciples) and incarnational (the presence of Jesus in the real world) lives are a much better outreach tool than your marquee.
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